Field notes from the build
Field notes on building AI systems that actually ship — MCP servers, agents, Claude Code, and the production parts nobody documents.
How to Show Up When Customers Ask ChatGPT or Perplexity for Services Near You
Customers now ask AI 'best [service] near me' and call one of the names. Here's how to be on that short list — make your business machine-readable, consistent across the web, and quotable, with the LocalBusiness + FAQ schema to do it.
case studyWe're an AI Agency That Was Invisible to AI — Here's the Fix
We ran our own ChatGPT-Visibility Kit on promptish.io and failed it — zero structured data, no FAQ. The four fixes we shipped, with the honest before/after.
ai searchDoes My Business Show Up in AI Search? A Free 10-Minute Audit
Open ChatGPT and Perplexity, ask three customer-style questions, and find out in ten minutes whether AI recommends your business — the exact prompts, a simple score, and what each result means.
ai searchHow to Get Your Business Found on ChatGPT in 2026
AI assistants name a few businesses and move on — there's no page two. The three things AI needs to name you (identify, understand, corroborate), how to fix each, and the audit we ran on our own agency and failed.
tutorialHow to Build an MCP Server in 2026
A complete, working how-to: build an MCP server in Python with FastMCP, smoke-test it, and wire it into Claude Desktop or the Claude Code CLI.