Does my business show up in AI search? Here's a free 10-minute audit.

More of your customers are starting with an AI assistant than you think. They ask ChatGPT "who's a good [your trade] near me?", get three names, and call one. If you're not in those three, you never had a shot — and unlike Google, there's no second page to climb to.

The good news: you can find out where you stand in about ten minutes, for free, right now. Here's the exact audit.

Before you start: two setup tips

• Use a logged-out or temporary chat when you can, so your own history doesn't bias the answer toward you.
• Turn on web browsing (or use Perplexity, which always searches and — crucially — shows its sources). You're testing live visibility, not a model's stale training memory.

Step 1 — Ask the question your customers actually ask

Run this in both ChatGPT and Perplexity. Replace the brackets:

Read it like a buyer. Are you on the list? Where? What reason does it give? Screenshot the answer — this is your "before."

Step 2 — Ask what AI knows about you

Now you're checking accuracy, not just presence. Three things to look for:

• Wrong facts (old address, wrong services) → an identity/consistency problem. Your details don't match across the web, so the model isn't sure which business you are.
• Vague description ("a company that does marketing") → an understanding problem. Your site doesn't say what you do, for whom, in plain words a model can lift.
• "I'm not sure" / nothing → a corroboration problem. Too few sources say consistent things about you.

Step 3 — Check your sources (Perplexity)

Perplexity lists URLs. Those are the pages AI is actually reading about you. Thin, outdated, or missing? That's the raw material an AI uses to decide whether to name you — and right now it's deciding with very little.

Score it (takes 30 seconds)

One number to write down: in Step 1, how many of the 5–7 slots were you named in? Zero is common and fixable. Then re-run this same audit in 3–4 weeks — AI indexes refresh on their own schedule, so give your changes time to land. The metric that matters isn't traffic or favorites; it's how often AI names you, trending up.

Found a gap? Here's the fast fix

The three problems above have three concrete fixes: make your business details identical everywhere (name, address, phone), add structured data + a real FAQ so you're machine-readable and quotable, and connect your profiles so AI sees one consistent business. Our deeper guide walks through the why: how to get found on ChatGPT.